Earl of East | Reed Diffusers - Strand

Reed Diffusers in Strand by Earl of East 
Fresh, warm and quietly spiced. Strand opens with bright mandarin rind, seaweed and bay leaf before unfolding into soft rum and clove, settling into a smooth base of vanilla, tonka and birchwood.

Designed for steady, balanced diffusion, this is a warm fresh reed diffuser suited to kitchens, bathrooms and relaxed living spaces. It brings brightness with subtle depth, creating atmosphere without heaviness.

Strand performs best when allowed to diffuse gradually. Slightly more reeds can help lift the citrus notes in cooler rooms.

Where it works best
Ideal for:

• Kitchens
• Bathrooms
• Hallways
• Smaller living rooms (8–15m²)

For larger rooms, increase the number of reeds to enhance projection.

Room & Reed Guide

• Small rooms (8–12m²): 5 reeds
• Medium rooms (12–18m²): 6–7 reeds
• Larger rooms (18–25m²): 7–8 reeds

Allow 24–48 hours for full diffusion.

Strand benefits from slightly more reeds in colder UK homes to fully lift the citrus and spice.

Scent Profile
Top: Bay Leaf, Mandarin Rind, Allspice, Seaweed
Mid: Rum, Clove, Cedarwood
Base: Vanilla, Tonka Bean, Patchouli, Birchwood

• Includes: x1 150ml reed diffuser, x8 premium fibre reeds
• Long-lasting home fragrance
• Diffuses for approximately 8–12 weeks (depending on room size and reed usage)
• Alcohol-free, vegan formulation
• Hand-blended with fragrance and essential oils

Directions for use
Insert 4–6 reeds and allow up to 24 hours for initial diffusion. Flip the reeds after the first hour, then again after 2–3 days to fully activate the scent. Thereafter, flip weekly to refresh.

Avoid flipping too frequently, as this can accelerate evaporation and shorten the lifespan of the diffuser. Avoid placing directly beside radiators for best performance.

Learn more here.